What is Lead Generation?
Lead generation is the process businesses use to identify and cultivate potential customers for their products or services.
Imagine a fisherman casting a wide net into the sea to catch fish. Similarly, businesses cast a 'net' through marketing strategies to attract 'fish', which are potential customers. This 'net' can be a range of activities like online advertisements, email campaigns, or social media marketing. When a person shows interest in the business by responding to these activities, they become a 'lead'.

The ultimate goal is to guide these leads to make a purchase, turning them from potential customers into actual ones. It's a crucial part of a company's growth strategy because it keeps the pipeline of potential customers full.