The first thing you need in the highly competitive landscape of today’s market is identifying potential leads. Yet, the biggest hurdle comes in turning those leads into a high-value prospect — an organization or individual that shows interest and has great potential of coming back as a loyal customer.
In order to capitalize on the best leads, you need to know what differentiates a good prospect. Reaching the right audience at the most perfect time and focusing on some targeted measures will enable you to get in touch with leads that are truly worthy of your contact.
Leadsnavi is the tool for implementing these strategies, allowing you to target the ideal prospects in order to be more effective at every step through the funnel.
#1 Finding the Right Customer Cluster
Strategy-Define Your Ideal Customer Profile (ICP)
The first and most important step in lead qualification is to have a well-defined profile of your ideal customer. The ICP must define characteristics of the nearest likely customers — company size, industry, revenue and growth opportunities etc. So with an Identified customer profile clearly defined, you will only be looking for leads that match these characteristics thereby optimizing the lead generation process.
Utilize LeadsNavi for Visitor Insights
LeadsNavi takes this a step further by filtering visitors to help you sift through relevant leads. This feature enables you to focus on leads that best suit your business goals and priorities.
After logging in to LeadsNavi, you can easily switch from the sorting mode of “last visit” to that of “importance,” which gives you sorted visitors based on how much they matter as regards your industry.
#2 Understanding Engagement Duration
Strategy-Mapping the Decision-Making Process
To convert leads effectively, you need to know who is the decision maker in your potential customer company. A lot of leads come from an organization where multiple stakeholders will help make the decision eventually. Getting a handle on this decision making structure is integral to knowing who it is makes sense to talk with.
Leverage LeadsNavi for Targeted Outreach
LeadsNavi can show you exactly how long visitors stay on your website, providing critical data to help you assess their interest level. Coupled with this insight, LeadsNavi also provides a list of staff in the visitors' companies, including their positions and contact information. This allows you to turn valuable leads into real potential leads by reaching out to the right individuals, expanding your contacts and increasing your chances of conversion.
Below the navigation bar, you can find all the website visitors. By simply clicking on the company name you want to know more about, you can view all the detailed information you need to help you convert your leads.
#3 Monitoring Engagement in Real-Time
Strategy-Keeping Track of Your Leads
Effective follow-up is crucial for converting leads into prospects. By monitoring how leads interact with your content, you can tailor your communication to address their specific interests and needs.
Real-Time Notifications with LeadsNavi
LeadsNavi also offers a choice of creating a "feed," allowing you to customize how often you receive notifications about visitor reports and which industries or areas are most relevant to you. This feature ensures you stay informed about high-priority visitors, allowing for timely follow-ups and engagement based on real-time data.
In the left corner of the page, you can find a notable button labeled "Creating a feed." By clicking on this button, you will be directed to a new page where you can edit your specific email notification preferences.
Converting good leads into prospects requires a strategic approach that leverages engagement duration, identifies key decision-makers, and monitors real-time interactions.
Integrating LeadsNavi’s features into this strategic approach not only helps in qualifying leads but also in building meaningful relationships with potential customers, ultimately driving conversions and fostering long-term partnerships.
